Corporate

We Reflected The Inspiration We Get From Nature To Our Brand

Polat Makina launched its new marketing campaign, which reflects the ability to touch every aspect of life to its brand image, with the slogan “Discover the Harmony”.

We Reflected The Inspiration We Get From Nature To Our Brand

The transformation of olives from the big olive trees into olive oil, which is a source of healing, the transformation of water that we consider dirty into reusable clean water and dewatered sludge containing valuable components that can be used in bioenergy production, the process that fruits and various foods go through until they get into our plate, and the separation of the essence of beautiful plants whose colors we look at with love... In short, we think that there is a harmony in all these beautiful things that nature has bestowed upon us. And as you know as Polat Makina, we provide centrifuge and extraction technologies for a variety of industries such as olive oil, food and beverage, milk and dairy products, environment and wastewater, cosmetics, pharmaceutical, as well as all other chemical and industrial sectors. And if we look at the principle of our equipment, all of them help to obtain the requested product by separating the substances from the mixture that you get from nature which we believe it is a harmony. So, when we think outside the box, Polat Makina discover the harmony in the flow of life. So, we invite our target audience to discover these harmonies together.

Aysu Sağdıç, Polat Makina Brand and Marketing Manager, summarized the new campaign as follows. “In our campaign named ‘Discover the Harmony’, we explained the inspiration we got from nature using art and a metaphorical language that is a reflection of mother nature. In our brand image video, each movement of the ballerina reflects that Polat Makina always goes further. In addition, the separation processes of our machines are also reflected with this art. We believe that our new brand image, which is completely changed, will have an impact.” 

Volkan Polat, General Manager of Polat Makina, who gave a speech during the program, expressed to the participants that Polat Makina is a world-class company with our centrifuge technologies.

Polat Group Holding Chairman of the Board İbrahim Polat conveyed the establishment and success story of Polat Makina to the participants and underlined the contribution of the employees to this success.

The program, in which the promotional film of the new brand image #discovertheharmony (#ahengikesfet) was watched, ended with the family photo of Polat Group Holding.

 


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